FOR MARKETERS ALREADY CREATING VIDEO CONTENT
Record One 30-Minute Session and Find Your Best-Converting Video From Hundreds of Variations—Before Even Making Them.
The Video Pipeline System uses Modular Recording™ to capture components for hundreds of possible videos—then uses strategic testing to show you exactly which version converts, so you never waste time or ad budget on guesses.
"This is a bonafide A to Z everything you will ever need to know about selling through video effectively. Never seen anything like it. You really left no stone unturned." - Richard Beas
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Why Most Video Marketing Is Just Expensive Guessing
Here's the typical workflow for most marketers creating video content:
You spend 2-4 hours scripting, recording, and editing one video. You publish it. Then you wait.
Maybe it performs. Maybe it doesn't. Either way, you have no idea why.
Was it the hook? The message? The call-to-action? You can't know—because you only tested ONE version.
So what do most people do? They start over from scratch. New script. New recording session. New editing nightmare. Hoping this time it works.
That's not a system. That's gambling.
The Real Reason Image Ads Outperform Video
Here's the truth: Your image ads are probably beating your video ads right now.
Not because images are inherently better. But because of math:
Image testing volume:
✏️ 20 variations created in 1 hour
💡 Test all 20 for $50
🏆 Find 3-5 winners
🚀 Scale the winners with confidence
Video testing volume:
🎬 3 variations created in 12 hours
💡Test all 3 for $50
🎲Maybe 1 works, maybe none do
❌ Give up because "video is too expensive"
The Bottleneck Isn't Video—It's Testing Speed
Video has higher engagement potential than images. That's not controversial.
But if you can only afford to test 3 video variations before running out of time and budget, while your competitor is testing 50 image variations...
Of course images win.
You're bringing a knife to a gunfight.
👉 What If You Could Test Video Like You Test Images?
What if you could find the best performing video out of hundreds of variants, just by testing 9 key components separately?
Now the math changes:
💡9 video variations tested for $50
🏆 Find the winning hook (eliminates 75% of the possible videos you don't need to make)
🏆 Find the winning snippet combination (eliminates another hundred versions)
🚀 Scale the proven winner with confidence
Suddenly, video becomes the unfair advantage:
🗝️ Higher engagement than static images
🗝️ Retargeting pools of 95% completers (not possible with images)
🗝️ Trust-building through authentic delivery
🗝️ Repurposable into organic content, blogs, carousels
The only reason you weren't doing this before: You couldn't test video fast enough to make it worth it.
Modular Recording™ fixes that.
The Real Question
Would you spend 4 hours making a video you KNEW got engagement and conversions?
Of course.
But that's not what most marketers do. They spend 4 hours HOPING a single video works.
The difference: One approach wastes 4 hours on guesswork. The other invests 4 hours in certainty.
What Hollywood Filmmakers Know That Marketers Don't
A $200M movie doesn't succeed because of one perfect take.
It succeeds because directors shoot multiple angles, test different endings, and assemble the best-performing combination in post-production.
Why does this matter for your business videos?
Because once you understand that professional content creators TEST VARIATIONS instead of hoping for perfection, everything changes.
That's what Modular Recording™ lets you do.
Record your hooks, content snippets, and CTAs as separate components. Test combinations. Identify what converts. Scale the winners—without ever re-recording.
If a $200M movie gets screen-tested before release, why are you publishing single videos without testing variations?
Introducing Modular Recording™
This is the method that changes everything about video creation for business.
I created Modular Recording™ by adapting filmmaking's systematic testing approach for business owners who need data-driven results without Hollywood budgets.
Modular Recording™ means recording video in interchangeable sections—hooks, content snippets, and CTAs—so you can test strategic combinations and identify your best-performing version before you scale.
Here's How It Works
You're not recording complete videos. You're recording strategic components:
🎞️ 4 different hooks (to test what grabs attention)
🎞️ 1 main topic (your core message)
🎞️ 5 content snippets (supporting points, stories, proof)
🎞️ 2 call-to-actions (different ways to close)
Since the content snippets are self-contained, they can be mixed and matched in any order. And because snippet ORDER matters (which snippet appears first affects drop-off), you can create hundreds of unique video variations from these components. 480 to be exact.
But you're not making 480 videos.
You Test In 2 Levels:
🗝️ Level 1: Test Your Hooks
You create 4 videos—each using a different hook with the same core content. You run micro-budget tests (under $15).
One hook outperforms the others by 2×.
Result: You just eliminated 75% of the possible videos you never needed to create. Three losing hooks = 360 possible combinations you'll never waste time on.
🗝️ Level 2: Test Your Content Flow
Using your winning hook, you test 5 different snippet combinations to see which opening holds attention best in the first 25%.
Examples:
Winning Hook + Snippets 1-2-3
Winning Hook + Snippets 2-3-4
Winning Hook + Snippets 3-4-5
Winning Hook + Snippets 4-3-5
Winning Hook + Snippets 5-4-1
Result: Find the best message sequence. Eliminate everything else.
Why this matters: If Snippet 3 as your opener keeps 80% of viewers through to your CTA, but Snippet 1 loses 50% in the first 25 seconds, you just doubled the number of people who see your offer—without changing your message at all. Better retention = more conversions.
Total videos created: 9
Total possible combinations: 480
Total eliminated: 471
What you're left with: Your proven message formula
👉 Your Unfair Advantage
Best case: You find a winning combination. Hook 2 + Snippets 3-4-5 becomes your proven formula.
Now you can create variations of THIS winning combination:
✔️ Different visual styles
✔️ Format changes (portrait, square, landscape)
✔️ CTA variations
✔️ Repurpose into blog posts, carousels, organic content
And scale with confidence.
Worst case: None of your tests perform. Perfect. Cross those hooks off your list, adjust your message, and record a new session with laser-focused data. You just saved yourself ad money and precious time, by not having to create videos that wouldn't have worked anyway.
Either way, you win.
⭐ The Breakthrough:
Traditional approach: Create one video. Hope it works. If it doesn't, start over. Repeat 10 times = 40+ hours of guessing.
Modular Recording™ approach: Record once (30 minutes). Test strategically (9 variations). Identify the winner. Scale only what works.
You just saved yourself from creating videos that wouldn't have performed anyway.
Here's A Real Test I Ran Last Week
Hook 1: 1.18% completion rate, $0.39 cost per 95% view 🏆
Hook 2: 0.56% completion rate, $0.65 cost per 95% view
Hook 3: 0.63% completion rate, $0.70 cost per 95% view
Hook 4: 0.81% completion rate, $0.47 cost per 95% view
Hook 1 outperformed Hook 2 by over 2× in engagement and came in at almost half the cost per view of Hook 3.
For minimal ad spend (under $15), the winning hook was identified. No guessing. No hoping. Just data.
And because the content is modular, you can see exactly where viewers drop off—then swap in different snippets to test new combinations without recording anything new.
Why 95% Completion Rate Matters
Because you can retarget only those highly engaged viewers with your sales content for pennies on the dollar.
They've already proven they're interested in your message. Now you convert them efficiently instead of gambling on cold traffic.
Imagine if you'd spent weeks creating organic content around the wrong hook or the wrong snippet combination. 🤯
This is the unfair advantage that separates the Video Pipeline System from "just batch recording."
You're not creating more content—you're creating data-driven content that you KNOW works before you commit your organic strategy or ad budget to it.
"Wait—Don't I Still Have To Edit All Those Variations?"
No. That's the misconception. You're not editing hundreds of videos.
In this example, you test 4 hooks to find the winner. That's 4 videos.
Then you test 5 snippet combinations using the winning hook. That's 5 more videos.
Total videos created in testing phase: 9.
Once you know what works, THEN you create more versions of the winner—different formats, CTAs, visual styles. But you only scale what's already proven to convert.
Here's What That Actually Looks Like:
Watch me:
✅ Duplicate the sequence
✅ Swap Hook 2 for Hook 1
✅ Reorganize snippets to match winning test data
✅ Adjust music and color layers
✅ Play it back to confirm it's seamless
It takes roughly 3 minutes. That's the complete process.
That's it. Drag. Drop. Export. Done.
Compare that to 4 hours creating a traditional video—that you're not even sure will work.
"Can't I Just Figure This Out Myself?"
You probably could. The concept isn't complicated.
But here's what happens when you try to implement modular recording without a system:
❌ Wall #1: The Planning Trap
Which hooks should you test? What snippets actually move the needle? How do you structure everything so testing gives you clean data?
Without a framework, you end up with footage that doesn't fit together strategically. You can't isolate which variable is causing drop-off. And you waste time testing combinations that don't teach you anything useful.
The result: You give up on the modular approach and go back to one-off videos because "it's easier."
❌ Wall #2: The Recording Chaos
You sit down to record "some hooks and content" without a clear script deck.
You ramble. You forget which version you're on. Your pacing is inconsistent. Audio levels vary. And you have no marking system to know where one section ends and another begins.
The result: Raw footage that can't be efficiently edited into modular pieces. Back to square one.
❌ Wall #3: The Editing Nightmare
Even if you record everything perfectly, editing modular content without a systematic workflow is brutal.
Which clips go together? How do you organize 30 minutes of footage so you can find segments instantly? Where's that one good take you did 18 minutes in?
You spend 6+ hours in the editor, frustrated, and end up with mediocre results.
The result: "This was supposed to save time. It's taking longer than doing it the old way."
How I Know This
Because I've made every one of these mistakes.
My first attempt at modular recording: I spent 35 hours over 10 days using AI to script 4 versions of a 90-second video... only to discover I should have recorded it in portrait mode instead. *taps forehead
That's when I built the system.
The Video Pipeline System gives you:
✅ Exact scripting templates so you know what to record before you hit record
✅ Step-by-step recording process with the Triple Pass system that guarantees usable footage every time
✅ Editing workflow that turns 30 minutes of filming into strategic test variations in under 3 hours
✅ Testing framework using micro-budget ads to identify your winning combinations
It's not just the concept—it's the complete system that makes it work without the 35-hour learning curve.
POWERED BY MODULAR RECORDING™
The Video Pipeline System: Complete Module Breakdown
This isn't a theory course. It's a complete implementation system.
🎯Module 1: The Scripting System
Learn exactly how to structure your 30-minute recording session for maximum output.
What you get:
Fill-in-the-blank script templates for hooks, content snippets, and CTAs
AI prompts and iteration workflow that turn rough ideas into camera-ready scripts
Line script conversion system (formats your script so it's easier to remember and deliver naturally on camera)
The proof style framework—how to choose which types of evidence resonate with YOUR audience
Why this matters: The time you invest in scripting pays you back ten times over in recording speed, editing efficiency, and final video quality.
🎬 Module 2: The Recording Process
The step-by-step system for capturing clean, organized footage that's easy to edit.
What you get:
The Triple Pass recording system - guarantees you get great footage every time (even with stumbles)
Audio marking system—no more digging through 45 minutes of footage to find one clip
The "warm-up technique" that creates backup footage automatically
Technical setup for efficient sessions (camera angles, lighting, audio that works every time)
Why this matters: The Triple Pass system removes recording anxiety. You'll never worry about "nailing the take" because the system builds in safety nets at every step.
✂️ Module 3: The Editing Pipeline
Turn your raw footage into strategic test variations using the exact workflow that saves hours in post-production.
What you get:
Step-by-step organization system - how to structure your footage into modular bins (hooks, snippets, CTAs) so editing becomes drag-and-drop assembly
The one-hour setup that unlocks everything - first video takes about an hour to build and polish. After that, creating a new test variation takes 3 minutes (just swap the hook or snippet combination and export)
Timestamp extraction using AI - finds your exact segments from audio markers (no more scrubbing through 30 minutes of footage)
How to structure your project so you never edit the same thing twice - global color correction, reusable subtitle tracks, and music templates that apply to all variations
Why this matters: Because of the Triple Pass recording system (Module 2), you're guaranteed to have usable takes for every segment. Editing becomes assembly, not rescue. Your editor (or future you) will actually have organized, polished footage to work with - no more "we don't have the shot" panic.
🏆 Module 4: The Testing System
Discover which of your variations actually converts using micro-budget ad testing.
What you get:
How to set up Meta video view campaigns for under $15
Which metrics matter (completion rate, cost per 95% view, drop-off points)
How to identify winning hooks and snippet combinations without wasting ad budget on full campaigns
The retargeting strategy—how to convert highly engaged viewers for pennies on the dollar
Why this matters: You'll know what works BEFORE committing your organic posting strategy or scaling ad spend. No more guessing.
PLUS: Everything You Need to Implement
🗝️ Bonus #1: Behind the Scenes Raw Recording ($97 Value)
The complete raw 30-minute session plus finished videos. See exactly where "good enough" is—the 80-85% recording standard that produces optimal results without the perfectionism stress.
The real value: When you know this 'good enough' standard, recording stops being something you dread and becomes a repeatable process you actually enjoy. Repeatability = more testing = better optimization.
🗝️ Bonus #2: Pre-Filming Checklist ($39 Value)
Avoid technical disasters. This checklist covers gear, lighting, audio, posture, and workflow—so you never waste good content because of a dead battery or bad framing.
🗝️ Bonus #3: Recording Setup Guide ($29 Value)
The exact technical setup for efficient recording sessions that work every time.
PLUS: The MacGuffin Method Book + Complete Worksheet Library ($97 Value)
The strategic foundation that makes your videos actually convert. Learn how to identify what your audience is really chasing and align every video with their deepest desires. Includes all implementation worksheets for positioning, hooks, and transformation mapping.
✅ Find The MacGuffin Worksheet - Discover what your audience is already obsessed with
✅ The Transformation Worksheet - Create content that converts viewers into buyers
✅ Hooks Worksheet - Craft magnetic openings for every video
✅ Video Planning Worksheet - Map out your entire video strategy
Total Value if Purchased Separately: $459
Help Me Validate This Method (And Get the Full System for $5)
Here's the Situation:
I've spent 20+ years refining video systems. I've tested this method myself and it works.
But I need real-world data from marketers like you—people who are already creating content, tracking performance, and want systematic optimization.
👇 Here's the Deal:
You get the complete Video Pipeline System—all 4 modules, the templates, the editing workflow, the testing framework, everything listed above—for just $5.
Why so cheap?
Because I value your feedback more than your $47.
I'm refining this method based on real workflows, and I need data from people who will actually use it and tell me what works and what doesn't.
💡 What I Need From You:
If you join during the validation stage, here's what I'm asking...
1. Complete one recording session using the system
(~4 hours total: 2 hours scripting with the templates, 30 minutes recording, 1-2 hours editing your first variations)
2. Fill out a brief survey after 48 hours
(Quick check-in: Where are you in the process? What's working? What stopped you if you got stuck?)
3. Reply to one follow-up email after 14 days
(Did the method work? How long did things actually take? What needs improvement?)
That's it. No complicated requirements. Just use the system and tell me your honest experience.
Important Details:
Limited to the first 25 participants.
Once I have enough feedback to validate (or improve) the system, this offer closes and the price returns to $47.
No refunds on the $5 test offer.
This isn't a purchase—it's participation in validating the system. If you're not committed to completing at least one session and giving feedback, don't join. I'd rather have 25 serious participants than 200 tire-kickers.
What you get immediately:
✅ Complete Video Pipeline System (all 4 modules)
✅ All script templates and AI prompts
✅ Recording and editing workflow documentation
✅ Behind-the-scenes raw recording session
✅ Pre-filming checklist and setup guides
✅ The MacGuffin Method book + worksheet library
What happens after you join:
You'll answer 3 quick questions about your current video workflow (takes 90 seconds). Then you get instant access to everything.
Record your first session within 14 days, and I'll follow up for your feedback.
Who This Is For
If you're looking for motivation to start creating videos, this isn't for you.
If you want someone to hold your hand through every step, this isn't for you.
But if you're already publishing video content and you want a systematic way to test what actually converts—without spending 4+ hours per video—then this is exactly what you need.
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Test participant spots remaining: 19
Frequently Asked Questions
How is this different from just "batch recording" or "bulk video creation"?
Batch recording means making multiple complete videos in one session. You still create each video as a standalone piece.
Modular Recording™ is fundamentally different:
You record strategic components (hooks, snippets, CTAs) that can be recombined and tested. You're not making 30 complete videos—you're capturing the raw material for 80+ possible combinations, then using data to identify which 9-10 you actually need to create.
The key difference: With batch recording, if Hook A doesn't perform, you have to record an entirely new video. With Modular Recording™, you just swap in Hook B with the same content and test again.
It's the difference between creating inventory and creating a testing system.
I'm already using AI tools for video. How does this fit into my workflow?
This system doesn't replace your AI tools—it organizes them.
Most people use AI for scripting, then record one complete video, then maybe use AI for editing or captions. That's fine for one-off content.
VPS adds the testing layer:
- Use AI to generate your script deck (we provide the prompts in Module 1)
- Record your modular session once
- Use AI to extract timestamps from your transcript (Module 3)
- Create test variations to identify which combinations actually convert
Think of it as the systematic framework that makes your AI tools 10× more valuable because you're testing what works, not just creating more content.
What if my industry is different? Will this work for [coaches/consultants/B2B/local businesses]?
The psychology of video consumption is universal. Every audience needs to be hooked, understand your message, and take action.
What changes by industry:
- The specific hooks you test
- The proof styles you emphasize (data vs. stories vs. demonstrations)
- The CTAs you use
What doesn't change:
- The need to test variations
- The modular recording process
- The editing workflow
- The testing methodology
If you're already creating video content for your industry, this system helps you do it more efficiently and strategically. The Video Pipeline System adapts to your message—your message doesn't have to fit the system.
How long before I see which variations are performing?
For ad testing: 24-48 hours with micro-budget campaigns (under $15).
You'll see completion rates, cost per view, and drop-off points within the first two days. That's enough data to identify which hooks are working and which snippet combinations are holding attention.
For organic content: 7-14 days depending on your platform and existing audience size.
But here's the advantage: You're only testing 9-10 strategic variations to find the winner, not publishing 30 random videos and hoping one works. Your testing is focused and data-driven.
The breakthrough: You identify what converts in days, not weeks or months of guessing.
I don't have a big budget for ads. Can I still use the testing methodology?
Yes. The testing framework in Module 4 is designed for micro-budgets (under $15 per test).
You're not running full conversion campaigns—you're running video view campaigns to identify which hooks and snippet combinations hold attention. That's cheap.
Example: $10-15 can give you enough data to compare 4 different hooks and see which one has 2× better engagement.
Once you identify winners organically or through micro-tests, THEN you scale. You're never gambling big budgets on unproven content.
And if you don't want to run ads at all? The modular recording and editing system still saves you massive time. You'll just use organic performance metrics (views, comments, shares) to identify what's working instead of paid data.
What equipment do I actually need?
Minimum to start:
- Smartphone or webcam (any modern phone works)
- Decent microphone (a $20 lavalier mic or your wired earbuds)-
- Basic editing software (free options like DaVinci Resolve or CapCut work fine)
What matters more than gear:
- Clean audio (viewers forgive mediocre video, but not bad audio)
- Decent lighting (natural window light is free and effective)
- A clear message (no camera makes a boring script interesting)
The Recording Setup Guide (included) shows you exactly how to set up with whatever gear you already have. You can upgrade later if you want, but equipment is rarely the bottleneck.
How technical is the editing? I'm not a video editor.
You don't need to be.
Module 3 walks through the exact editing workflow using the same tools millions of content creators already use. If you can drag clips onto a timeline and trim them, you have enough skill.
The system makes editing easier, not harder:
- Audio markers tell you exactly where each segment is (no hunting through footage)
- AI extracts timestamps from your transcript (you copy/paste, not scrub manually)-
- You're assembling pre-recorded segments, not creating effects or transitions
First video takes about an hour. Subsequent test variations take about 3 minutes because you're just swapping components.
Most of your editing time is one-time setup. After that, it's fast.
What if I've already recorded a bunch of one-off videos? Is this still useful?
Yes, but you'll get the most value going forward.
What you can do with existing content:
- Analyze which videos performed best and reverse-engineer why
- Use those insights to build your modular script deck
- Apply the testing methodology to future content
The reality: One-off videos can't be recombined into test variations. You'll need to do one fresh modular session to unlock the full system. But once you do, you'll never go back to one-off recording for content that needs to perform. The efficiency gain and testing capability are too significant when engagement and conversions matter.
This sounds like a lot of work upfront. Is it really worth it?
Yes—if you plan to create more than 5 videos in the next 6 months.
Here's the math:
Traditional method:
- 5 videos × 4 hours each = 20 hours of work
- 5 data points to learn from
- If none perform well, you start over with zero insight into why
Video Pipeline System:
- 1 session: 2 hours scripting + 30 min recording + 2 hours editing = 4.5 hours total
- 9 strategic test variations ready
- You identify what works BEFORE creating more content
- You eliminate 70+ videos you never needed to make
After your first session, you've saved 15+ hours AND have data-driven insights to scale from.
The upfront investment pays back immediately. Every subsequent session gets faster because you've learned the system.
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CUSTOMER REVIEWS
What Others Are Saying About My Video Marketing Approach
"Magnificent book!"
"I’ve worked with sales most of my career and this gave me new ideas on how to get my message through. It not only breaks down how to do the videos, but also how to transform my message to really hit the mark."
- Johanna Carpelan
"Absolutely brilliant!"
This book hits the nail on the head for teaching us how to create truly authentic videos that sell. I learnt so much. I especially loved the 'acidity, bitterness, sugar and salt' storytelling ingredients. I can't wait to put this into practice!
- Neil Kelliher
"No stone unturned"
This book is a BONAFIDE A to Z everything you will ever need to know about selling through video effectively. Never seen anything like it. You really left no stone unturned.
- Richard Beas
MEET THE creator
About Marcus!
20+ years in video marketing. Started live streaming in 2006 before it was mainstream. Former media trainer who helped entrepreneurs achieve a 100% success rate on investor pitches.
Author of The MacGuffin Method—the strategic framework that shows you what your audience is really chasing so your videos actually convert instead of just getting views.
Creator of the Video Pipeline System and the Modular Recording™ methodology that turns one 30-minute session into strategic test variations you can scale with confidence.
The approach: Test everything. Measure what works. Scale the winners. Never guess when you can know.
If you want a systematic approach to video that produces data-driven results, Video Pipeline System is exactly what you need.
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Test participant spots remaining: 19
Here's What Happens Next
Click the button below and you'll get instant access to:
🚀 The complete Video Pipeline System - 4 modules that turn 30 minutes of recording into 30 professional videos
✅ Behind the Scenes Raw Recording ($97 value) - Watch the actual process, stumbles and all my real-time decisions. Then see the finished videos so you know exactly what 'good enough' looks like.
✅ Pre-Filming Checklist ($39 value) - Feel confident everything is on point before you hit record
✅ Recording Setup Guide ($29 value) - The exact technical setup that works every time
📚 The MacGuffin Method Book + Complete Worksheet Library ($97 value) - The strategic foundation plus all implementation worksheets
Total Value: $459
Your Investment Today: Just $47
🔒30-Day Money-Back Guarantee
Try the Video Pipeline System for a full 30 days. If you don't create more videos in less time, or if you're not completely satisfied for any reason, just email me and I'll refund every penny. No questions asked.
You're either thrilled with your results, or you pay nothing.
🔒 Secure checkout - your information is safe and protected
🔒 Secure checkout - your information is safe and protected
EARNINGS DISCLAIMER
Every effort has been made to accurately represent our products and services and their potential to help your business or content performance. However, we do not guarantee results, including increased leads, clients, or income. Your success depends on many factors, including your experience, dedication, execution, market conditions, and personal effort. We provide educational tools, frameworks, and support—not guaranteed outcomes. Any testimonials or case studies presented on this website are not promises of what you will achieve. They are examples of individual experiences. Results will vary, and there is no assurance you will achieve similar outcomes.
By purchasing or using products from https://videopipelinesystem.com, you agree that Redshift Solutions OÜ and its representatives are not responsible for your business performance, financial gains or losses, or other outcomes resulting from your use of the material. If you are unsure whether our content is right for your business or situation, consult a qualified professional before purchasing.
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